The Fortune At The Bottom Of The Pyramid

Pub Date : 2006-01 | Author : C. K. Prahalad | Publisher : Pearson Prentice Hall

ISBN 10 : 9780131877290
ISBN 13 : 0131877291

Collectively, the world's billions of poor people have immense untapped buying power. Prahalad's global bestseller shows why companies can't afford to ignore "Bottom of the Pyramid..

The Fortune At The Bottom Of The Pyramid

Pub Date : 2013-08 | Author : Abdiqani Egal | Publisher :

ISBN 10 : 3656268053
ISBN 13 : 9783656268055

Scholarly Research Paper from the year 2012 in the subject Politics - International Politics - Topic: Development Politics, grade: 2, Atlantic International University (School of B..